Netconcepts

Link Building - Resources for Acquiring Links

Netconcepts — Fri, 17 Oct 2008 18:56:13 +0000

Want to learn about link building? For your edification, we’ve assembled a library of link building resources and grouped them by category:

Screencasts (archived webinars)
Podcasts
Articles

Or, simply browse the selection below…

Alternative Discovery and SEO - Feeds, PDFs, and Blog SEO

Stephan Spencer — Mon, 25 Aug 2008 21:41:18 +0000

Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Speakers:
Rick Klau, Strategic Partner Development, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision, LLC
Lee Odden, President, TopRank Online Marketing

Getting Google to Love Your Website

Brian Brown — Mon, 25 Aug 2008 21:36:07 +0000

During this rich presentation, spanning Search Engine Optimization fundamentals as well as advanced tricks and tactics that only the elite SEO experts know, you’ll learn how to…

Check your “Google Pulse”
Estimate missed opportunity costs
Ensure Google crawls 100% of your site, including dynamic pages
Design your pages to dominate rankings
Avoid getting banned by Google
Wield invaluable SEO tools you’ve not yet heard of
Build high-quality links from trusted sites, and boost your PageRank along with your rankings
Prepare for changes to come… and so much more!

Website Emergency: Search and Conversion Problems Solved!

Stephan Spencer — Mon, 25 Aug 2008 21:11:32 +0000

Join us for this educational and entertaining session lead by Stephan Spencer, Founder & President of Netconcepts and Amy Africa, President and Chief Imagina-8-tion Officer of Eight By Eight where they will offer live, impromptu critiques of B2B and B2C websites of audience members. Stephan and Amy love to play the critic (think: the Muppet judges, those old cads in the balcony), but we promise they’ll play nice. Ok, we can’t actually promise that, but they said they’d be gentle. You’ll see and hear how you and your colleagues’ sites rank in terms of their ability to garner search traffic and ultimately convert visitors to sales. You’ll walk away with valuable lessons learned from what these sites do well and where they need improvement—in the areas of SEO, conversion and usability.

If you want to have your URL considered to be one of the sites reviewed in front of the audience, please email . We’ll let you know in September if your site has been chosen.

Speakers:
Stephan Spencer, Founder & President, Netconcepts
Amy Africa, President and Chief Imagina-8-tion Officer, Eight by Eight

Search Engine Optimizing Your Website: From Soup to Nuts

Stephan Spencer — Mon, 25 Aug 2008 21:09:26 +0000

Whether you are a seasoned marketer new to SEO, or a savvy search marketer wanting to ensure you aren’t overlooking anything, this session is for you. We’ll run through all the different requirements for a website that will ensure SEO success—from crafting content and code for search engines to essential tools and methodologies. Wouldn’t it be great if you could enlighten your designers, copywriters, programmers and marketers on being more effective at doing their jobs in a search engine optimal way? Now you can. Whether you have a dynamic site or a static one, lots of content or just a little, Web 2.0 technologies or Web 1.0 brochureware, a big brand or an unknown startup, you’ll need this SEO knowledge. You’ll walk away with, best practices for “on-page” SEO—from URLs to HTML to content to site architecture, a bevy of tools—many of them free, techniques for making Web 2.0 and “rich media” content search engine friendly, and ways to circumvent the SEO roadblocks common in Content Management Systems.

Speakers:
Stephan Spencer, Founder & President, Netconcepts
Mark Kaufman, Association Vice President-CNET Findability, CNET

Essential KPIs for Search Engine Optimization

Brian Klais — Mon, 25 Aug 2008 16:33:22 +0000

There are basic SEO metrics that will help with the “blocking and tackling” — things like keyword popularity, indexation, link popularity, PageRank scores, rankings, top-referring keywords, etc. There are also the red herrings, like keyword density and KEI scores, that are only distractions. But most importantly, there are a whole new class of SEO metrics that are largely undiscovered by folks in SEO and analytics alike, that are essential in order to fully capitalize on the “Long Tail” of SEO. These Key Performance Indicators include:

Brand-to-nonbrand Ratio — percentage of your natural search traffic that comes from brand keywords versus nonbrand keywords
Unique Pages — number of unique (non-duplicate) web pages crawled by search engine spiders
Page Yield — percentage of unique pages that yield search-delivered traffic in a given month
Keyword Yield — average number of keywords each page (minus the freeloaders) yields in a given month
Visitors per Keyword — ratio of search engine delivered visitors to search terms
Index-to-crawl Ratio — ratio of pages indexed to unique crawled pages
Engine Yield — the amount of traffic a search engine delivers for every page it crawls

Brian Klais, vice president of Search at Netconcepts, has been working in web marketing from the very start, will make sure you have the knowledge you need to do the job at hand.

Blog Monetization: From Soup to Nuts

Stephan Spencer — Mon, 25 Aug 2008 15:08:03 +0000

Get the nuts-and-bolts of how to turn a blog into a “profit center” - generating wildly positive ROI by making sales, attracting leads, and generating ad and affiliate revenue. Our panel of expert money-making bloggers will share step-by-step advice, most profitable tricks of the trade, pitfalls, hazards, resources required.

Learn…

Learn how to diversify and supercharge your blog’s revenue streams
Leverage others’ blogs for your own gain
Maximize your blog’s search visibility and traffic

Moderator:
Stephan Spencer, President, Netconcepts

Panelists:
Jeremy Schoemaker, Founder, ShoeMoney Media
Duane Forrester, Senior Program Manager (SEO), Microsoft, and author of How to Make Money with Your Blog
Steve Spangler, CEO, Steve Spangler Science
Chloe Spencer, Blogger, Neopets Fanatic.com

Give It Up: White Hat Edition

Stephan Spencer — Mon, 25 Aug 2008 14:38:32 +0000

This session has SEOs sharing favorite, little-known and powerful techniques that won’t get you banned in search engines from trying.

Moderator:
Danny Sullivan, Editor-in-Chief, Search Engine Land

Speakers:
Michael Gray, President, Atlas Web Service
Kimberly Krause Berg, Usability Consultant/Owner, UsabilityEffect.com
Kate Morris, Search Engine Marketing Manager, RateGenius
Tyler Shears, Online Marketing Manager, Databanq Media
Stephan Spencer, President, Netconcepts
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

Tools, Glorious Tools

Stephan Spencer — Mon, 25 Aug 2008 14:29:01 +0000

This session takes you on a whirlwind tour of search marketing tools you’ll want to consider adding to your toolbox.

Moderator:
Chris Sherman, Executive Editor, Search Engine Land

Speakers:
Loren Baker, President, TrafficBlend
Ken Jurina, President, Epiar
Debra Mastaler, President, Alliance-Link
Stephan Spencer, President, Netconcepts

External Linking Tactics

Jeff Muendel — Mon, 25 Aug 2008 14:26:04 +0000

This session looks at how to improve site ranking by gaining links from sites across the web.

Moderator:
Detlev Johnson, CEO, SearchReturn

Speakers:
Rand Fishkin, CEO, SEOmoz
Debra Mastaler, President, Alliance-Link
Roger Montti, Owner, martinibuster
Jeff Muendel, Search and Online Marketing Analyst, Netconcepts
Eric Ward, CEO, EricWard.com